Thứ Bảy, 29 tháng 2, 2020

Author Bio Signal for Content via @martinibuster

The author bio can be a trust building signal to readers that can indirectly impact search results and sales.

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Amazon Sponsored Product Ads Are Rising in Price, New Report Says via @MattGSouthern

Prices for Sponsored Product ads, Amazon’s most popular ad product, are continuing to go up according to a new report.

The post Amazon Sponsored Product Ads Are Rising in Price, New Report Says via @MattGSouthern appeared first on Search Engine Journal.

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Pinterest Reaches 60% of US Women; Here’s What They’re Searching For via @MattGSouthern

Pinterest published a new report ahead of International Women’s Day which details what its largest demographic is searching for. Traditionally, Pinterest has seen more use among women than men. The report indicates that Pinterest reaches 60% of all US women, including 80% of moms and 75% of millennial women. The report also emphasizes the purchasing power of women worldwide, stating: “As the global income of women reaches trillions of dollars, women are expected to control almost 75% of discretionary spending worldwide by 2028.” In addition to using Pinterest to find ideas for dinner, travel, home and clothing, women are also […]

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Excessively Deep Pagination Can Impact Search Traffic via @martinibuster

How to fight back against excessively deep pagination and regain rankings.

The post Excessively Deep Pagination Can Impact Search Traffic via @martinibuster appeared first on Search Engine Journal.

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Google Discourages Repetitive Use of FAQ Structured Data Markup via @MattGSouthern

Google updated its guidelines for the use of FAQ structured data with recommendations regarding repetitive content.

The post Google Discourages Repetitive Use of FAQ Structured Data Markup via @MattGSouthern appeared first on Search Engine Journal.

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Facebook’s Updated Best Practices for Business-to-Customer Messaging via @MattGSouthern

Facebook has published an updated set of best practices for business messaging that reflect upcoming changes to the Messenger platform. On March 4, new policies for Facebook Messenger will go into effect that are said to improve the messaging experience between customers and businesses. In an effort to help businesses adapt to these changes, Facebook has shared these five best practices to follow. Respond Quickly Set positive expectations on response times by replying quickly and providing timely updates. Facebook says there’s a strong correlation between responsiveness and successful business outcomes. Keep it Short and Sweet Facebook recommends communicating key points […]

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LinkedIn Will Soon Get An Instagram-Like Stories Feature via @MattGSouthern

LinkedIn confirmed that it will soon be following Instagram, Facebook, and Snapchat by adding its own stories feature.

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TikTok Begins Letting Some Users Add Website Links in Profiles via @MattGSouthern

TikTok appears to be testing the ability for users to include direct website links in their profiles.

The post TikTok Begins Letting Some Users Add Website Links in Profiles via @MattGSouthern appeared first on Search Engine Journal.

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Twitter Gives Businesses Advice on Writing More Effective Tweets via @MattGSouthern

Twitter shared some advice with businesses about what it takes to write better tweets that get users to take action.

The post Twitter Gives Businesses Advice on Writing More Effective Tweets via @MattGSouthern appeared first on Search Engine Journal.

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Which Web Design Platform Is Right for You? via @pierrezarokian

Here is a comparison of the top web design platforms based on your specific wants and needs.

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Thứ Sáu, 28 tháng 2, 2020

Google Appoints First-Ever ‘Creator Liaison’ for YouTube via @MattGSouthern

Google has created a new position within its company; a ‘creator liaison’ for communication between YouTube and its video publishers.

The post Google Appoints First-Ever ‘Creator Liaison’ for YouTube via @MattGSouthern appeared first on Search Engine Journal.

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TikTok is Projected to Surpass 50 Million US Users by 2021 via @MattGSouthern

A new report estimates that TikTok will exceed 50 million users in the United States by 2021.

The post TikTok is Projected to Surpass 50 Million US Users by 2021 via @MattGSouthern appeared first on Search Engine Journal.

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Google’s SEO Best Practices for News Publishers via @MattGSouthern

Google published a brief guide full of best practices for websites that provide breaking news coverage.

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Enhanced Bing Webmaster Tools & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld

We're also talking about Google SERPs, TikTok, guest post penalties, GIPHY & Jif, and more on the latest Marketing O'Clock.

The post Enhanced Bing Webmaster Tools & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld appeared first on Search Engine Journal.

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6 SEO Content Writing Tips for Law Firms via @krisjonescom

Writing SEO content is among the most effective digital marketing strategies for lawyer clients. Here's how to do it right.

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9 Essential Optimizations to Modernize Your Website via @SEOBrock

Here are nine simple yet impactful changes you can make to help your website keep up with the times.

The post 9 Essential Optimizations to Modernize Your Website via @SEOBrock appeared first on Search Engine Journal.

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Navigating Life While Finding the Right Medicine via @brie_e_anderson

Here are the things I learned as I was going through changes in medications.

The post Navigating Life While Finding the Right Medicine via @brie_e_anderson appeared first on Search Engine Journal.

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Google’s Response to Moz Article Critical of SERPs via @martinibuster

Google offers feedback on article published by Moz that's critical of search results.

The post Google’s Response to Moz Article Critical of SERPs via @martinibuster appeared first on Search Engine Journal.

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Thứ Năm, 27 tháng 2, 2020

Google Lets People Customize Their Profile Cards For Search Results via @MattGSouthern

Google is testing the ability for people to customize their own Knowledge Graph cards that are displayed in search results.

The post Google Lets People Customize Their Profile Cards For Search Results via @MattGSouthern appeared first on Search Engine Journal.

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Google Lets Site Owners Test & Preview How-To Markup on Smart Displays via @MattGSouthern

Google’s Rich Results Test now lets users test how their HowTo markup is rendered by Google Home and smart displays.

The post Google Lets Site Owners Test & Preview How-To Markup on Smart Displays via @MattGSouthern appeared first on Search Engine Journal.

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Google Featured Snippets: A 2020 SEO Guide via @lilyraynyc

There are new things to consider when targeting featured snippets. Read on to learn more.

The post Google Featured Snippets: A 2020 SEO Guide via @lilyraynyc appeared first on Search Engine Journal.

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The Difference Between an SEO Bug & a Feature Request via @SEOGoddess

Here's how to understand the difference between a bug and a feature request when approaching enterprise SEO issues.

The post The Difference Between an SEO Bug & a Feature Request via @SEOGoddess appeared first on Search Engine Journal.

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Latest Google Patents of Interest – February 25, 2020 via @theGypsy

Here are a few interesting Google patents that have been granted this week.

The post Latest Google Patents of Interest – February 25, 2020 via @theGypsy appeared first on Search Engine Journal.

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Affiliate Marketing Trends, Crazy PR Stunts & Dropping F-Bombs with Adam Riemer [PODCAST]

Online marketing veteran Adam Riemer shares his thoughts on affiliate marketing trends, crazy PR stunts, and more.

The post Affiliate Marketing Trends, Crazy PR Stunts & Dropping F-Bombs with Adam Riemer [PODCAST] appeared first on Search Engine Journal.

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How to Identify a Possible Negative SEO Campaign via @AdamHeitzman

Has your website been affected by negative SEO? Find out! Here's how to identify an attack and fix the problem.

The post How to Identify a Possible Negative SEO Campaign via @AdamHeitzman appeared first on Search Engine Journal.

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Thứ Tư, 26 tháng 2, 2020

Google’s Advice on How to Hire an SEO via @MattGSouthern

Google shared a three-step guide on hiring an SEO for businesses who may be doing so for the first time.

The post Google’s Advice on How to Hire an SEO via @MattGSouthern appeared first on Search Engine Journal.

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Google Penalties on Guest Post Articles via @martinibuster

Publishers are reporting that Google has issued Manual Actions to sites because of guest posts.

The post Google Penalties on Guest Post Articles via @martinibuster appeared first on Search Engine Journal.

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Google Lets Users Download Complete Sets of Data From Search Console via @MattGSouthern

Google is upgrading Search Console giving users the ability to download complete sets of data from reports. Previously, Search Console only allowed users to download specific table views. In addition to exporting more and better data, Search Console reports will be easier to read once they’re downloaded. This change is being made in response to requests from Search Console users and is available to take advantage of immediately. Here are more details about the change. More & Better Data in Search Console When exporting data from an enhancement report, Search Console will give users full data behind the charts versus […]

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How to Structure a PPC Campaign in the Age of Automation via @siliconvallaeys

Now that automation in paid search is much more prevalent, here are five considerations for an optimized PPC campaign structure.

The post How to Structure a PPC Campaign in the Age of Automation via @siliconvallaeys appeared first on Search Engine Journal.

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Migrating to Adobe Experience Manager: 4 Site Structure Considerations via @TaylorDanRW

Here are four key site structure considerations when migrating to Adobe Experience Manager.

The post Migrating to Adobe Experience Manager: 4 Site Structure Considerations via @TaylorDanRW appeared first on Search Engine Journal.

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Amazon Just Made the $30k Amazon Retail Analytics Premium Data Free via @bestfromthenest

Amazon just made Amazon Retail Analytics Premium data available to everyone on Vendor Central free. Learn more here.

The post Amazon Just Made the $30k Amazon Retail Analytics Premium Data Free via @bestfromthenest appeared first on Search Engine Journal.

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The Content Campaign Process to Get Consistently Close to Insane ROI via @simonpenson

With this campaign process in place, you can get closer than ever before to actually delivering "10x impact."

The post The Content Campaign Process to Get Consistently Close to Insane ROI via @simonpenson appeared first on Search Engine Journal.

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Google Explains Gradual Declines in Ranking via @martinibuster

Google's John Mueller explains common reasons for a gradual decline in rankings.

The post Google Explains Gradual Declines in Ranking via @martinibuster appeared first on Search Engine Journal.

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Thứ Ba, 25 tháng 2, 2020

Google Updates Image Search With Icons for Products, Recipes, & Videos via @MattGSouthern

Google is updating its image search results pages with icons indicating what type of content the images lead to.

The post Google Updates Image Search With Icons for Products, Recipes, & Videos via @MattGSouthern appeared first on Search Engine Journal.

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Google PageRank, Simplified: A Guide for SEO Beginners via @beanstalkim

Read on to learn the core rules of Google PageRank, its history, and how it impacts SEO.

The post Google PageRank, Simplified: A Guide for SEO Beginners via @beanstalkim appeared first on Search Engine Journal.

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Are Blog Comments Useless for Link Building? via @shellyfagin

While blog commenting is useless for link building, it can potentially result in increased website traffic when utilized properly.

The post Are Blog Comments Useless for Link Building? via @shellyfagin appeared first on Search Engine Journal.

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8 Tips to Make Your Data Visualization More Engaging & Effective via @theshelleywalsh

These eight tips will help you to make your data visualization more engaging and effective.

The post 8 Tips to Make Your Data Visualization More Engaging & Effective via @theshelleywalsh appeared first on Search Engine Journal.

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Your Social Media Career: What’s Next From Here? via @simplymeK

Need some inspiration to move your social media career to the next level? Then read this.

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Google Patent May Explain How Sites are Ranked via @martinibuster

Bill Slawski discovers patent that reveals a new way to rank websites.

The post Google Patent May Explain How Sites are Ranked via @martinibuster appeared first on Search Engine Journal.

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Thứ Hai, 24 tháng 2, 2020

Leverage Geolocation Data to Deliver a Better Site Experience with ipdata.co via @ipdata_co

Discover a solution that can help you leverage geolocation data and take your customer’s experience to the next level.

The post Leverage Geolocation Data to Deliver a Better Site Experience with ipdata.co via @ipdata_co appeared first on Search Engine Journal.

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Google Search Console Sending Email Alerts for Spikes in Search Traffic via @MattGSouthern

Google is sending email notifications via Search Console to alert site owners about spikes in search traffic for specific pages.

The post Google Search Console Sending Email Alerts for Spikes in Search Traffic via @MattGSouthern appeared first on Search Engine Journal.

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Facebook’s New Creator Studio App Helps With Managing Pages On the Go via @MattGSouthern

Facebook’s launching a Creator Studio app for iOS and Android that assists users with managing page content and monitoring performance.

The post Facebook’s New Creator Studio App Helps With Managing Pages On the Go via @MattGSouthern appeared first on Search Engine Journal.

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Unpacking the CausalImpact of Google’s Double-Dipping Featured Snippet Update via @johncaiozzo

How much did Google's featured snippet update impact clicks and click-through rate? Here are some surprising (and unsurprising) conclusions.

The post Unpacking the CausalImpact of Google’s Double-Dipping Featured Snippet Update via @johncaiozzo appeared first on Search Engine Journal.

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8 Techniques to Get More Customer Reviews for Your Local Business via @DholakiyaPratik

Here are eight of the best ways to earn more and better customer reviews for your local business.

The post 8 Techniques to Get More Customer Reviews for Your Local Business via @DholakiyaPratik appeared first on Search Engine Journal.

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Ask Me Anything About PPC: Introducing Our New Monthly Column via @MrDannyGoodwin

Search Engine Journal's hand-picked expert is ready to answer all your questions about paid search and paid social.

The post Ask Me Anything About PPC: Introducing Our New Monthly Column via @MrDannyGoodwin appeared first on Search Engine Journal.

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Zero-Click Searches: How to Get Back Your Lost Traffic [Webinar] via @lorenbaker

Join our next live webinar and discover how you can recover traffic lost to zero-click searches.

The post Zero-Click Searches: How to Get Back Your Lost Traffic [Webinar] via @lorenbaker appeared first on Search Engine Journal.

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LinkedIn Lets Users Showcase Samples of Work on Their Profiles via @MattGSouthern

A new addition to LinkedIn profiles will allow users to highlight samples of their work for others to see.

The post LinkedIn Lets Users Showcase Samples of Work on Their Profiles via @MattGSouthern appeared first on Search Engine Journal.

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Chủ Nhật, 23 tháng 2, 2020

Google Displays Prominent Links to Third Party Services in Local SERPs via @MattGSouthern

Google has been spotted linking to competitive third-party services at the top of local search results pages.

The post Google Displays Prominent Links to Third Party Services in Local SERPs via @MattGSouthern appeared first on Search Engine Journal.

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Google & Other Search Engines Found Indexing Links to Private WhatsApp Groups via @MattGSouthern

It has been discovered that search engines, including Google, are indexing invites to private groups on WhatsApp.

The post Google & Other Search Engines Found Indexing Links to Private WhatsApp Groups via @MattGSouthern appeared first on Search Engine Journal.

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Google Chrome Update Introduces a New Type of Privacy Concern via @MattGSouthern

Google Chrome’s latest update is under scrutiny for what has the potential to be major privacy concern.

The post Google Chrome Update Introduces a New Type of Privacy Concern via @MattGSouthern appeared first on Search Engine Journal.

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