Facebook’s Updated Best Practices for Business-to-Customer Messaging via @MattGSouthern

Facebook has published an updated set of best practices for business messaging that reflect upcoming changes to the Messenger platform. On March 4, new policies for Facebook Messenger will go into effect that are said to improve the messaging experience between customers and businesses. In an effort to help businesses adapt to these changes, Facebook has shared these five best practices to follow. Respond Quickly Set positive expectations on response times by replying quickly and providing timely updates. Facebook says there’s a strong correlation between responsiveness and successful business outcomes. Keep it Short and Sweet Facebook recommends communicating key points […]

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